Sr Manager - Marketing, Analytics

Company: Tropicana Brands Group
Location: Chicago
Posted on: May 24, 2025

Job Description:

Role Overview:Tropicana Brands Group is seeking a highly qualified Senior Manager, Marketing Analytics with experience leading analytics in a traditional CPG environment. This person will be part of the marketing organization, responsible for:

• Consumption-based demand forecasting modeling
• Innovation forecasting and planning
• Media ROI evaluation and analytics
• Partnering with marketing to develop data-driven growth strategiesThe role involves driving growth by providing accountability for marketing performance and optimizing marketing investments. The candidate should embrace a fast-paced, entrepreneurial mindset and embody the culture of "Grit, Grow, Go".Responsibilities:
  • Establish predictive models linking consumption drivers to sales to improve forecast accuracy and business insights.
  • Evaluate marketing tactics' ROI using advanced analytic techniques and maintain dashboards for KPI tracking and reporting.
  • Support new product development through market and competitive benchmarking, and track innovation KPIs for performance assessment.Requirements:
    • Bachelor's degree in Statistics, Economics, Marketing Research, Data Analytics, Business, Data Science, or related field
    • 7+ years of experience in CPG performance analytics; some management experience preferred
    • Experience with marketing/performance analytics such as marketing mix models, consumption-based forecasting, and incrementality
    • Proficient in data analysis tools and dashboards (e.g., Power BI), and familiar with syndicated sources like Circana, Nielsen
    • Excellent communication skills to translate complex data into actionable insights
    • Strategic problem-solving skills and proactive use of data to address business challenges
    • Ability to collaborate effectively with cross-functional teams and external analytics providersMust be located in the Chicago, IL area or willing to relocate. Flexibility to work remotely and in-office as needed. Legally authorized to work in the U.S. without sponsorship.Benefits:Comprehensive package including 401(k), medical, dental, vision, life, STD, LTD, and voluntary coverages. Salary range: $109,000 - $150,000 annually.
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Keywords: Tropicana Brands Group, DeKalb , Sr Manager - Marketing, Analytics, Executive , Chicago, Illinois